CASE
Press Release for Invisible World
OVERVIEW
- TIMELINE04.03.2025
- DURATION OF THE PROJECT1 Week
- CLIENTInvisible World
- RESPONSIBILITIESWriting, Storytelling, SEO knowledge, Editing
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Wrote and structured this press release as a showcase piece in collaboration with a deep-tech startup advancing AI-powered hyperspectral cancer diagnostics. Focused on translating complex medical and space-tech concepts into clear, compelling storytelling that highlighted the company’s mission, technological advantages, and the significance of securing a unanimous 100M JPY investment on NewsPicks’ “Make Money Survive” program.
Investor, Takafumi Horie
Crafted the official press release announcing Milk. Inc.’s breakthrough in AI-powered hyperspectral cancer diagnostics and the unanimous 100M JPY investment secured on NewsPicks’ “Make Money Survive” program. Led the overall editorial direction, from structuring the narrative around the social impact of early cancer detection to framing the investment story as validation from leading Japanese entrepreneurs and investors.[1]
Company CEO, Daiki Nakaya
Collaborated closely with the CEO to translate highly technical explanations of hyperspectral imaging, satellite-origin technology, and pathology automation into language that could be quickly understood by media, investors, and healthcare stakeholders. Emphasized clarity, accuracy, and readability while maintaining a persuasive tone suitable for both press distribution and corporate branding.[1]
All investors on board
Also refined key sections such as the problem statement (bottlenecks in pathology and early diagnosis), the solution (141-band hyperspectral camera and AI-based analysis), and future applications beyond healthcare (food, infrastructure, and agriculture), ensuring a coherent story that connects core technology to concrete market potential.[1]
Deal closed